My exposure to political messaging is somewhat limited. It is filtered through the NY Times, NPR, Pod Save Americaand Steven Cobert. What I am noticing, with respect to the question of branding, is there does not seem to be a single "democratic party brand" or that any democratic candidate seems to adhere. They sound like they are all out there on their own. Hakeem Jefferies refers calls it 'the party of inclusion" where quite the array of issues needs to be addressed. Today's Pod Save America was an interview with the Harris campaign team managers where they elaborated on segmentation, reach, advertising, democratic party issues, and corresponding messaging but only used the term "brand" once. Also, I did not catch any discussion on "touchpoints", "experience" or "engagement" overall. This may be related to the fact that this team is still recovering to what sounds like was an advertising blitz required of a 100 day effort or it is a giant elephant in the room. Is anyone else noticing the elephant?
I agree with your perception. If Democrats had a brand as powerful and cohesive as the GOP/Trump brand, you would be aware of it. But I don’t think it’s for lack of trying—Dems are much more diverse than Republicans. That makes it much harder to find a brand concept that represents everyone—not impossible, but very difficult.
My exposure to political messaging is somewhat limited. It is filtered through the NY Times, NPR, Pod Save Americaand Steven Cobert. What I am noticing, with respect to the question of branding, is there does not seem to be a single "democratic party brand" or that any democratic candidate seems to adhere. They sound like they are all out there on their own. Hakeem Jefferies refers calls it 'the party of inclusion" where quite the array of issues needs to be addressed. Today's Pod Save America was an interview with the Harris campaign team managers where they elaborated on segmentation, reach, advertising, democratic party issues, and corresponding messaging but only used the term "brand" once. Also, I did not catch any discussion on "touchpoints", "experience" or "engagement" overall. This may be related to the fact that this team is still recovering to what sounds like was an advertising blitz required of a 100 day effort or it is a giant elephant in the room. Is anyone else noticing the elephant?
I agree with your perception. If Democrats had a brand as powerful and cohesive as the GOP/Trump brand, you would be aware of it. But I don’t think it’s for lack of trying—Dems are much more diverse than Republicans. That makes it much harder to find a brand concept that represents everyone—not impossible, but very difficult.